These links look and behave in the same way as a normal link and will redirect users to partner websites, where a commercial relationship may exist. Many website owners will have ‘links’ embedded in text or articles on their websites. Here are two of the most common methods to look out for:ġ.

In affiliate marketing, monetized online content can take many forms. Content that is based on a commercial relationship existing between a website owner and an e-commerce advertiser is not always obvious. Website owners may produce a wide variety of online content that is not only aimed at engaging or informing their users, but also generates consumer interest for advertisers. The payment is typically a commission payment for the completed sale. This usually happens when a customer clicks through a link on the original website to a retailer’s website and then buys something. This site will explain how the advertising model many of them use, commonly known as affiliate (or performance) marketing, works and how websites make money.Īffiliate marketing allows sites like the one you’ve just visited to have a business relationship with a retailer who will reward them for promoting them. The payments help the owners pay for the cost of running the site and, with bigger websites, the employees and office space to help produce the online content they feature. The website you have clicked from to this page makes money from online advertising and the information you’re reading explains how some or all of the products, pages and/or clickable links may result in the website receiving payment for featuring goods and services.

The websites offer online advertising spaces on their web pages to these retailers in the same way that newspapers and commercial TV stations do. One of the reasons there is so much great content available for free on the Internet is because retailers and other businesses will pay the owners of websites to feature them on their web pages.

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